It seems intelligent people are interested in passive housing construction. (Rosenthal’s article maintains its top spot on most emailed New York Times article- day 4?) Profit driven individuals who recognize good ideas when they’re shoved in front of their face seem very interested in passive houses. Way to be among the visionary elite about to seize the reigns and create change for good as soon as Obama and his cusper crew enter the oval and the shoe dodging dingo slinks into oblivion.
As design teams and construction companies scramble to get LEED certified , becoming leaders in energy and environmental design, house construction halts here at home due to our current financial crisis. But some of the millennials are coming up and thinking about starter houses. Think about the near future consumers- who value high mpg vehicles (useful during ice storms) and aren’t lulled into tryptophan unconscious by the convenient lowering of gas prices in the winter just as house heating bills skyrocket. (Just wait till next summer all you new truck drivers… SUV sales this December will outnumber small car sales for the first time in a while…)
My advice- study hard and produce for me. I am your target market. An intelligent, up and comming owner who is not quite there yet but will be as soon as you all get your products figured out and produced. I’m not buying until the green good stuff comes out anyway.
Better Place’s electric car network will test in Israel. Perhaps passive houses could test in Gaza since there’s a whole area that needs to be reconstructed… Talk about an environmentally savvy peace offering. (German construction in Gaza, what a concept.) In fact, teach citizens of Gaza LEED construction techniques and send them out to do their own reconstruction (teach a man to fish and he’ll eat for life). Pride in reconstruction might keep everyone’s minds off of rockets for a few minutes.
As a side note, I’m a firm believer in the power of the reality tv show. If we made the whole reconstruction transparent and had the world vote on the best construction designs, keep the entire process open to observation and critique. It’ll create jobs.